Overlapping Mixed Messages? Service Providers Aim to Commoditize Adjacent Peers

Brian Washburn
Brian Washburn

Summary Bullets:

  • Various service provider categories – ITSP/SI, cloud, data center, network and technology vendors – seek to outmaneuver each other and win control of the customer relationship.
  • The provider (and sector) that secures the customer relationship can seek to preserve its own margins and, through commoditization and automation, push down those of adjacent providers.

If you’re a large enterprise buyer and can wade through the mixed messages from service providers, it’s a great time for shopping around to find deals. But, for many service providers, the same overlapping messages are cause for apprehension. The mixing of cloud, data center, network and managed/professional services plays up fears that every adjacent sector is now a competitor. Those concerns are well-founded. Continue reading “Overlapping Mixed Messages? Service Providers Aim to Commoditize Adjacent Peers”