- Partnerships will be a key theme at MWC, both technology and SPs/mobile operators.
- Cloud services will be part of MEAP deployment options in 2014.
If innovative developers can write an app that lets a distributor know when the Snickers bars are getting low in a vending machine, can’t someone write a mobile app that shows me the shortcuts between Hall 3 and Hall 8 so I can make my meetings on time?
Okay, clearly I’m a newbie at Mobile World Congress, so much so I actually watched the virtual walk-through of the conference centers this morning, which is why I’m in a panic right now. So, while I’m hunting for that Fira Gran Via app, I’m looking forward to checking out other new, innovative apps and enhanced mobile app platforms which will help kick enterprise mobile projects into high gear.
Here are just a few things I’m expecting to see at MWC next week:
- New channel partnerships between MEAP pure-plays and carriers/mobile operators helping MEAPs extend to new geographies;
- New integration details by tech leaders regarding comprehensive mobile app platforms, IaaS, and PaaS offerings, with some involving PaaS partnerships such as Pivotal Cloud Foundry;
- New sets of application deployment services such as easy-to-use test and development clouds;
- Partnerships between mobile app platform providers and up-and-coming app development framework vendors to address a broader developer base.
In summary, MEAP leaders are looking to exploit new technology and cloud partnerships in order to build out their ecosystems and better address the needs of enterprise developers. Cloud services are a key component in making mobile app development and deployment more manageable, namely through backend integration services. I expect to hear a number of announcements where PaaS and MBaaS capabilities will be offered alongside MEAP solutions by year-end.
I’ll see you next week in Barcelona, and if I’m a few minutes late, be patient!