- Software AG signed a partnership with metaquark to strengthen its mobile app/device management and improve its build environment.
- Software AG webMethods Mobile Suite is taking on SAP Mobile Platform and IBM MobileFirst through a maturing mobile platform solution.
Software AG made a little-known announcement during last week’s large European-based computer show, CeBIT, in Hannover, Germany. The company announced a partnership with mobile management vendor metaquark to enhance its mobile platform’s build environment and continue its quest to provide customers with an enterprise-grade mobile platform. The new technology comes in the form of a server, which can be either hosted in the cloud or on-premises, and lets mobile developers build and test binaries of a mobile project for multiple platforms using a centralized build environment. The technology also allows for the management of mobile users, devices, and security profiles in a single location, simplifying the process of distributing new apps and updates. Finally, the technology provides monitoring capabilities, offering enterprise developers a better mobile user perspective including stats and usage reports. Software AG sees the partnership as a way of helping its customers speed cross-platform mobile app development and manage the mobile app lifecycle within a single platform. The move plays nicely into the company’s go-to-market strategy of building out the platform, recently rebranded webMethods Mobile Suite, into an enterprise-grade solution as it attempts to go head-to-head with SAP and IBM.
Software AG’s mobile suite now includes: Mobile Designer, a write once/deploy anywhere development platform gleaned from its Metismo acquisition in 2011; Mobile Administrator, recently enhanced through the metaquark partnership, which helps provide control around mobile apps as well as a new build environment to speed the application development process; and Mobile Gateway for integration and security technologies. The mobile solution also leverages Software AG’s ARIS suite for advanced analytics and social collaboration.
The company faces SAP (SAP Mobile Platform) and IBM (MobileFirst) as its primary mobile app platform rivals; however, Software AG has been anticipating its customers’ mobile needs for some time and shaping its solution since its 2011 Metismo acquisition. The platform will help Software AG enter brand new accounts where users have mobile development needs and then provide the company with the opportunity to up-sell its high-end business infrastructure software.