We Have Smart Consumers and Smartphones; Why Not Smart Contact Centers?

Ken Landoline
Ken Landoline

Summary Bullets:

  • The vast majority of consumers calling into a contact center believe they know more about the products and services in question than the customer service agent answering their call.
  • More than three-quarters of consumers say they will only continue to buy from businesses that make interacting with their customer service organizations easy.

I recently read a report on a piece of research which revealed some interesting consumer perceptions about the state of the customer service industry.  According to the report, British Telecom and Avaya teamed up to do a market research study based on a survey of 1,000 consumers in the U.S. and the UK.  As we might expect, the study confirmed that the use of smartphone applications, video conferencing, and video and Web chat is rapidly on the rise with consumers interacting with companies to ask questions and resolve product and service issues.  However, of more interest to me is the fact that 80% of people think agents struggle to answer their questions and 85% believe they have been put on hold simply because the agents did not know what to say during their conversation due to a lack of information and/or proper training.  This leads me to believe that enterprise customer service executives and managers, as well as contact center providers, are not doing a good job of tapping into ‘big data’ in the customer’s enterprise or preparing their agents to do the job.  From experience, I know that the data exists in most enterprises, but apparently enterprises are not very successful in getting the data to the agents when they need it, or getting the customer to the proper agent on the first try. Continue reading “We Have Smart Consumers and Smartphones; Why Not Smart Contact Centers?”