Category: Communicate

Communicate covers the issues enterprises face in the selection, implementation, and management of business communication and collaboration technology, software, and services.

RingCentral AIR Pro Is a Meaningful Addition to the Company’s Contact Center Portfolio but Suffers from a Foggy Roadmap

by Gregg Willsky, posted in Cloud Enable, Communicate
Close-up portrait of a man wearing glasses, smiling against a blurred background.
G. Willsky

Summary Bullets:

• RingCentral AIR Pro is the latest member of RingCentral’s agentic AI ecosystem.

• The offer keeps RingCentral neck-and-neck with rivals, but the omission of launch details dilutes its appeal to the market.

Today, organizations are under more pressure than ever from customers to forge deeper connections. To meet that demand, contact centers have been undergoing a profound transformation, with the concept of a ‘contact center’ yielding to the broader concept of ‘customer experience’ (CX). Contact centers are converting from featuring live agents to also including AI agents; from reactive to proactive; from transaction-oriented to relationship-oriented; and from generic to deeply personalized.

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8×8’s New Customer Experience Capabilities are Contemporary but Confusing

by Gregg Willsky, posted in Communicate, IT Leader
A smiling man wearing glasses, with short dark hair, against a blurred background.
G. Willsky

Summary Bullets:

• 8×8’s latest capabilities reflect an ongoing pivot from collaboration occupying its core to customer experience (CX) assuming its central identity.

• While 8×8 is generating market momentum with the new capabilities, the offer structure is confusing.

A few years ago, 8×8 undertook a fundamental pivot, shifting from a company with communication and collaboration at its core to one with CX making up its central identity. Concurrently, 8×8’s ‘XCaaS’ platform – housing an integrated mix of unified communication, customer experience, and CPaaS capabilities – is now known as the 8×8 Platform for CX.

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Zoom’s New Agentic AI Capabilities Fuel a Rejuvenation of Its Platform and the Company

by Gregg Willsky, posted in Cloud Enable, Communicate
Close-up portrait of a smiling man with glasses, wearing a suit.
G. Willsky

Summary Bullets:

  • Zoom introduced capabilities that reflect a trend of AI moving from use in silos to being leveraged on a far grander scale.
  • In addition, Zoom’s new capabilities extend a dramatic transformation that has been taking place at the company over recent years.

Zoom introduced a wide host of features that meaningfully expand its agentic AI platform. The enhancements span Zoom Workplace, Zoom Phone, and Zoom CX. At the heart lies workflow automation embedded into meetings, calls, chat, and contact center interactions so that conversations trigger action across an enterprise’s systems.

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The Middle East Conflict – The Impact on the ASEAN ICT Market

by Alfie Amir, posted in Cloud Enable, Communicate, Mobilize, Secure
A smiling man in a suit and tie, with short hair, against a white background.
A. Amir

Summary Bullets:

• Within the ASEAN enterprise ICT market, the conflict has no direct impact, but indirect effects are becoming increasingly apparent due to the higher crude oil prices and rising electricity costs.

• The industry can expect lower ICT spending, higher operational costs for telcos, and slower AI momentum.

The conflict in the Middle East has entered its third week and is expected to continue for several more weeks. Its impact can already be seen globally across multiple sectors, as discussed in detail in GlobalData’s The Middle East Conflict – Executive Briefing, March 10, 2026.

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The AI Boom and Unintended Consequences

by Steven J. Schuchart Jr., posted in Cloud Enable, Communicate, Secure
S. Schuchart

Summary Bullets:

• Service providers, tech companies, and enterprises are under extraordinary pressure to develop and deploy AI solutions.

• Enterprises will need to re-evaluate their goals for the rest of the year, considering cost increases and possible delivery delays.

In the late 1930s, Sociologist Robert K. Merton wrote about unintended consequences, where some of the outcomes of purposeful action are not predicted or intentional. He proposed three types of unintended consequences – unexpected benefit, unexpected drawback, and perverse result. In the first, there is a positive benefit, something good happened that wasn’t foreseen. In the second, an unforeseen detriment occurs. In the third, the result makes the problem worse, a contrarian result.

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Ooredoo Carves Out Fiber and Subsea Unit to Accelerate Regional Connectivity Ambitions

by Brendan Swan, posted in Cloud Enable, Communicate
B. Swan

Summary Bullets:

• Ooredoo Group launches Ooredoo Fibre Networks, an independent entity dedicated to managing and scaling Ooredoo’s international connectivity and submarine cable infrastructure ambitions.

• By establishing a new entity, Ooredoo can be financially independent from its domestic operations, enabling it to be more transparent to present and future investors.

As global bandwidth demand surges and AI-driven cloud expansion continues to reshape traditional global traffic corridors, Ooredoo’s decision to establish a standalone business dedicated to international subsea cable and terrestrial fiber connectivity signals a shift in strategic intent. Rather than simply expanding capacity, the carrier appears to be reorganizing its infrastructure to compete more assertively in the wholesale and transit arena, where scale, route diversity, and commercial agility increasingly define market leadership. In a region that is fast-emerging as a key route, is Ooredoo positioning itself to evolve from a multi-national connectivity provider into the Middle East’s regional connectivity powerhouse?

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Sparkle and VDPC Redefine Infrastructure Partnership; Barracuda Swims Between Italy and Spain

by Brendan Swan, posted in Communicate, IT Leader
B. Swan

Summary Bullets:

• Sparkle has teamed up with VDPC and private equity firm Teset Capital will build the Barracuda Subsea Cable, a high-capacity subsea cable connecting Spain to Italy.

• Sparkle will acquire the Valencia-Genoa infrastructure and Valencia co-location, boosting its connectivity across the Iberian Peninsula.

In today’s interconnected world, subsea cables are the unseen arteries that power global communications with underwater cables carrying approximately 99% of the world’s internet traffic across continents. As operators collaborate to expand their network infrastructure, the recent announcement between wholesale network provider, Sparkle and Spanish telecommunications provider, Valencia Digital Port Connect (VDPC) highlights how strategic collaborations between infrastructure players continue to shape the future of digital connectivity. But as ownership of Sparkle is about to change, could this influence its long-term role in global infrastructure?

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Slack Has Landed a Starring Role at Salesforce

by Gregg Willsky, posted in Cloud Enable, Communicate
G. Willsky

Summary Bullets:

• Slack has been given a new lease on life from its parent Salesforce, serving as a frontend for the platform.

• It is not yet time to include Slack in the discussion along with rivals, but the company merits keeping a close eye on.

When Slack was acquired by Salesforce in July 2021 for nearly $28 billion, the smart money said that Slack would slide into obscurity. After all, Slack was a second-tier player in the team collaboration space while Salesforce was a premier provider of customer resource management (CRM) technology and a captain of industry at large. Surely, the acquisition would follow the familiar pattern of so many, which preceded it with a ‘big fish’ gobbling up a ‘little fish’ never to be heard from again. For certain, Slack would be stripped of its brand name, and its technology capabilities absorbed into Salesforce’s massive stockpile. Well, quite the opposite happened. Slack has not only survived – it has been granted a new and better life by its parent.

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Subco’s APX Cable: A Strategic Asset for Australia’s Digital Future

by Brendan Swan, posted in Cloud Enable, Communicate
B. Swan

Summary Bullets:

• SubCo will establish a trans-pacific submarine cable project dubbed ‘APX East’ that will directly connect Australia with mainland US.

• While Australia already has sovereign owned cables, it’s crucial that this type of infrastructure remains in domestic ownership to ensure data sovereignty is met.

Over the last few years, international connectivity strategies have largely been driven by scale – favoring bigger pipes, alternative routes, and the assumption that capacity would keep pace with demand. However, with the rise in data traffic contributed by AI, data-intensive workloads, and diminishing tolerance for outages, this is forcing carriers to rethink how international networks are designed and evaluated.

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DXC Helps Enterprises Scale AI with AdvisoryX

by siowmeng, posted in Big Data, Cloud Enable, Communicate, Secure
S. Soh

Summary Bullets:

  • DXC has created AdvisoryX, a global advisory and consulting group to help enterprises scale their AI deployment and create business values.
  • Besides leveraging AI to drive innovation with customers, DXC is also adopting AI internally to gain productivity and embedding AI into its services.

DXC has made significant progress expanding its AI capability throughout 2025. The company recently launched AdvisoryX, a global advisory and consulting group designed to help enterprises address their most complex strategic, operational, and technology challenges. This is a positive move that can help enterprises accelerate their AI journey and achieve better outcomes. While enterprises are eager to implement AI, most of them do not have a well-thought-out strategy and operating model, or the necessary expertise to deploy AI successfully. What happens typically is departments working on siloed projects, without organization-wide collaboration, resulting in inefficiencies and governance issues. DXC’s AdvisoryX helps to overcome key challenges from getting started to the full lifecycle management.

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