Summary Bullets:

• Organizations are spending more on technology across business functions, and it is imperative for them to understand and optimize their tech spending through technology business management (TBM).
• IBM is a key TBM vendor helping organizations to drive their IT strategy more effectively; it is making moves to extend the solution to more customers and partners.

Every company is a tech company. While this is a cliché, especially in the tech industry, it is becoming real in the era of data and AI. For some time, businesses have been gathering data and analyzing them for insights to improve processes and develop new business models. By feeding data into AI engines, enterprises accelerate transformation by automating processes and reducing human intervention. The result is less friction in customer engagement, more agile operations, smarter decision-making, and faster time to market. This is, at least on paper, the promises of AI.

However, enterprises face challenges as they modernize their tech stack, adopt more digital solutions, and move AI from trials to production. Visibility into tech spending and the ability to forecast costs, especially with many services consumed on a pay-as-you-go basis is a challenge. While FinOps addresses cloud spend, a more holistic view of technology spend is necessary, including legacy on-premises systems, GenAI costs (pricing is typically based on the tokens), as well as labor-related costs.

This has made the concept of TBM more crucial today than ever. TBM is a discipline that focuses on enhancing business outcomes by providing organizations with a systematic approach to translating technology investments into business values. It brings financial discipline and transparency to their IT expenditures with the aim of maximizing the contribution of technology to overall business success. Technology is now widely used across business functions such as enterprise resource planning (ERP) for finance, human capital management (HCM) for HR, customer resource management (CRM) for sales, and supply chain management (SCM) for operations. Based on GlobalData’s research, about half of the tech spend today is already from budgets outside of the IT department. It is becoming more crucial as the use of technology becomes even more pervasive across the organization especially with AI being embedded into workflows. Moreover, TBM capability also help to elevate the role of tech leaders within an organization, as a strategic business partners.

IBM is one of the vendors that offer a comprehensive set of solutions to support TBM in part enabled by acquisitions such as Apptio (which also acquired Cloudability and Targetprocess) and Kubecost. Cloudability underpins IBM’s FinOps and cloud cost management, which is a key component that is already seeing great demand due to the need to optimize cloud workloads and spend as companies continue to expand their cloud usage. Apptio offers IT financial management (ITFM) which helps enterprises gain visibility into their tech spend (including SaaS, cloud, on-premises systems, labor, etc.) as well as usage and performance by app or team. This enables real-time decision-making, facilitates the assessment IT investments against KPIs, makes it possible to shift IT budget from keeping the lights on to innovation, and supports showback/chargeback to promote fairness and efficient usage of resources. With Targetprocess, IBM also has a strategic portfolio management (SPM) solution that helps organizations to plan, track, and prioritize work from the strategic portfolio of projects and products to the software development team. The ability to track work delivered by teams and determine the cost per unit of work allows organizations to improve time-to-market and align talent spend to strategic priorities.

Besides IBM, ServiceNow’s SPM helps organizations make better decision based on the initiatives to pursue based on resources, people, budgets, etc. ServiceWare is another firm that offers cloud cost management, ITFM, and a digital value model for TBM. Other FinOps and ITSM vendors may also join the fray as market awareness grows.

Moreover, TBM should not be a practice of the largest enterprises but rather depends on the level of tech spending involved. While IBM/Apptio serves many enterprises (e.g., 60% of Global Fortune 100 companies) that have tech spend well over $100 million, there are other vendors (e.g., MagicOrange and Nicus) that have more cost-effective solutions to target mid-sized enterprises. IBM is now addressing this customer segment with a streamlined IBM Apptio Essentials suite announced in June 2025 which offers fundamental building blocks of ITFM practice that can be implemented quickly and more cost-effectively. Based on GlobalData’s ICT Client Prospector database, in the US alone, there are over 5,000 businesses with total spend exceeding $25 million, which expands the addressable market for IBM.

For service providers, TBM is also a powerful solution for deeper engagement with enterprises and delivers a solution that drives tangible business outcomes. Personas interested in TBM include CIOs, CFOs, and CTOs. While there are TBM tools and dashboards that are readily available, service providers can play a role in managing the stakeholders and designing the processes. Through working with multiple enterprise customers, service providers are also building experiences and best practices to help deliver value faster and avoid potential pitfalls. Service providers such as Deloitte and Wipro already offer TBM to enterprise customers. Others should also consider working with TBM vendors to develop a similar practice.