Challenger Rises: Vocus Targets Enterprise Mobile in Australia

B. Swan

Summary Bullets:

  • Vocus has launched its business-focused MVNO brand, Vocus Mobile, aiming to disrupt the market and inject fresh competition into an already hypercompetitive landscape.
  • Backed by an expanded customer base from the TPG Enterprise acquisition, Vocus is well-positioned to accelerate growth with its existing client base.

Australian telecoms infrastructure provider Vocus has finally launched its own business-focused MVNO brand, Vocus Mobile. Leveraging Optus’s 4G and 5G networks the company aims to position itself as a one-stop provider for enterprise communications, offering connectivity solutions across networking, collaboration, and now mobility as it looks to stand out with a range of self-serve features to create a better user experience for its clients. Will the entrance of another MVNO challenger selling basic mobile connectivity in an already crowded market make a difference?

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