Summary Bullets:

• Recent enhancements to the 8×8 platform are intrinsic to a foundational pivot the company has taken.

• The pivot masks the true scope of capabilities 8×8 provides and risks confusing the market.

8×8 has been very busy recently with new rounds of enhancements to its platform that strengthen the customer experience. A sample of more noteworthy features includes: an AI assistant for composing chat messages; the ability for employees outside the contact center to engage with customers via digital channels; the introduction of JourneyIQ which gives businesses the capability to optimize the customer journey across all channels, departments, and touchpoints; and the announcement of AI Orchestrator which enables interaction between bots from different vendors and supports hand-offs between bots and human agents.

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