Cloud-Based Collaboration in 2024: Change Will Come on Multiple Fronts

G. Willsky

Summary Bullets:

• The pandemic drove the ascent of cloud-based collaboration platforms, and the ripple effects are still being felt today.

• In 2024, AI – along with the contact center, hybrid work, and mobility – will witness important new dynamics.

Recently, dramatic winds of change have swept across cloud-based collaboration platforms. The pandemic drove the ascent of these platforms and competitors battled in successive rounds of feature enhancements. Cooler heads eventually prevailed, and a ‘truce’ was issued in the form of interoperability between rival platforms. In 2023, things came full circle with competitors reaching deep into AI’s treasure trove and circulating AI features platform-wide. However, AI was not the only force shaping the landscape. 2024 promises to be as exciting as 2023. Along with AI, GlobalData expects contact center, hybrid work, and mobility to witness important new dynamics.

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