The Expansion of RingCentral ‘Device-as-a-Service’ (DaaS) is an Important Step for the Company

G. Willsky

Summary Bullets:

• RingCentral DaaS is an acknowledgement that competing successfully requires a broad platform encompassing both software and hardware capabilities.

• If RingCentral keeps innovating on its current path, it should maintain a presence among top players in the cloud-based collaboration market.

RingCentral has recently broadened the appeal of its ‘RingCentral DaaS’ device-as-a-service offer by adding desk and conference phones to the available portfolio. The offer aligns with recent device trends in the cloud-based collaboration market and makes RingCentral a more formidable player.

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