Vodafone’s Successful Partnership Strategy

R. Pritchard

Summary Bullets:

  • Vodafone has announced a new partnership agreement with Telekom Srbija covering Serbia, Montenegro, and Bosnia & Herzegovina.
  • What differentiates Vodafone’s partnership strategy is its focus on what it can bring to the partner’s customer proposition and where there are mutual benefits.

Vodafone has added to its partner base through an agreement with Telekom Srbija, where Vodafone will share its knowledge, experience, and procurement capabilities to help Telekom Srbija digitalize its product and service offerings.  The new partnership adds to Vodafone’s base of partners and markets across Europe, with the company stating that it has mobile and fixed networks in 21 countries worldwide and partnerships in 49 more. Continue reading “Vodafone’s Successful Partnership Strategy”