Zoom Sheds Its Video-Centric Roots and Blossoms into a Complete UC&C Vendor

Summary Bullets:

G. Willsky

• Zoom was first to market with a free platform combined with one-click meeting access. Usage quickly soared.

• Zoom’s popularity has generated challenges but the company has addressed them head-on.

COVID-19 has fundamentally changed the work environment. Enterprises have been forced to adapt with unprecedented speed to radically altered ways of doing business both internally and when engaging with customers, vendors, and suppliers. Flexible working and enhanced collaboration are now hardwired into organizations large, small, and in-between.

In 2020, COVID-19 drove record revenue and user growth for conferencing and collaboration platform vendors. The pandemic also opened the eyes of many organizations to the potential of video to increase productivity between in-office and remote workers. Throughout 2021, companies will invest more heavily in video capabilities in what will become a long-term trend.

This bodes well for Zoom, which has become synonymous with video conferencing during the pandemic. Zoom led the pack in offering its platform for free and made it loud and clear that users need not pay a penny. Zoom combined its unbeatable price with one-click meeting access. In seemingly no time, usage soared.

But Zoom’s booming popularity has brought challenges. Zoom has faced security concerns after numerous incidents occurred of malicious users invading private meetings in acts which became labeled “Zoom Bombing”. Zoom has also suffered two major outages. Furthermore, Zoom earned a reputation solely as a video provider and needs to erase its video-centric image to compete in the UC&C space.

Zoom has addressed these issues head-on. The vendor has enhanced security and performance to counter “Zoom Bombing” and outages. In a move bound to alter its video-only image, inroads beyond video conferencing have been made with the addition of messaging, calling, and collaboration capabilities. The company even provides conference room hardware and a hardware-as-a-service program. On top of these corrective measures, Zoom is planning to expand its addressable market by adding either local sales support or strategic partners and resellers over time in international markets (APAC and EMEA). As a result of its various maneuvers, Zoom has emerged as a full-fledged UC&C vendor.

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