
Summary Bullets:
- Technology company employees need to enable reinvention, even if it will diminish their current product line.
- Buyers can and should scrutinize how a technology vendor handles reinvention due to technological or economic change.
Companies in the technology space often talk about reinvention, a renaissance in which the company will not only take a bold new stance, but also produce a new product or service that will rapidly become the majority of their business. Some companies have even done it and are held in the highest esteem. The best example of that would be Apple, which went from virtually moribund in the 1990s to a powerhouse in the early 2000s. Continue reading “Reinvention Isn’t Easy”