
Principal Analyst – Data Analytics
Summary Bullets:
- To be ‘data driven’ is to be story driven.
- Understanding data depends on the knowledge brought to it.
It’s stylish these days to be ‘data driven’ even while almost no one talks about what that really means. Data is just a proxy, the spokes on the wheel, the shorthand for what’s really going on. What’s the real driver?
During a blizzard, for example, we may talk about degrees Fahrenheit or Celsius. But that’s shorthand for the cold and snow, which is what actually drives decisions about what to wear or whether to go out at all.
One vendor that seems to look behind the proxy is Narrative Science. At in early May event, several speakers helped explain what it is to be truly data driven. Two in particular were notable. Continue reading “What Does It Mean to Be ‘Data Driven’?”