• GlobalData’s latest analysis of the unified endpoint management (UEM) market shows how the evolution from MDM to EMM to UEM has changed the market, although the same vendors remain on top.
• Each of the upper-tier vendors, including VMware, BlackBerry, and MobileIron, is responding to the market’s fluid dynamics in unique ways, to differentiate themselves and serve the needs of more sophisticated users.
Top vendors in the UEM market have expanded their core mobile device, application, and content management features to encompass endpoint configuration management, client-server application enablement, secure collaboration, mobility analytics, and IoT device and data management and security. This transition is primarily driven by the convergence of traditional and mobile endpoints. As enterprise endpoints are increasingly mobile, management and security paradigms must adjust to manage data and applications from diverse devices (e.g., smartphones, tablets, laptops, and IoT devices) that can be active anywhere at any time. The need to conduct business on an ever-increasing variety of devices has also made enablement and innovation via mobility a business differentiator. And the massive wave of IoT devices still expected to flood enterprises in the coming years exacerbates the need to discover and manage an ever-broadening array of endpoints. Eventually, however, enterprise network vendors may take some share from UEM providers, by accomplishing the same level of mobile management and security through their equipment and services. In the meantime, UEM remains an important capability.