Amazon Catches Heat for Alexa’s Dependence on Human Intellect

A. DeCarlo
A. DeCarlo

Summary Bullets:

  • Amazon Alexa is relaying recorded consumer speech for analysis by Amazon staff and contractors for product improvements.
  • There is a simple workaround to turn off the default communications between Alexa and Amazon employees.

Alexa apparently needs a little help from human sources to better decipher user requests. Amazon acknowledged that individual staff and contractors in a number of countries including Romania, India, Costa Rica, and the U.S. each evaluate as many as 1,000 recorded requests to Alexa during their nine-hour shift. The staffers feed notes into software that provides better context to requests, which Amazon said will ultimately produce a better user experience. Continue reading “Amazon Catches Heat for Alexa’s Dependence on Human Intellect”