Red Hat Needs a Market Message to Match Its Broad IT Solutions Portfolio

C. Drake
C. Drake

Summary Bullets:

  • Red Hat has been expanding its business model beyond infrastructure, to focus on solutions that support enterprise DevOps initiatives and container and hybrid cloud management.
  • Ongoing challenges facing the company include growing competition and the need to strengthen its market message about the full range of solutions it offers.

With Red Hat’s total revenues increasing by 18.5% in the six months to August 31, 2016, and with over 50% growth in the number of deals valued at over $1 million in the same period, the open-source software solutions vendor has stepped up its efforts to keep the international analyst community briefed on its latest achievements, initiatives and future plans. At a Red Hat Analyst Day in London – the first such event outside the traditional setting of the vendor’s annual U.S. summit – Red Hat unpacked its vision of the ‘open hybrid cloud’ future and expounded on a large and varied portfolio of enterprise solutions that stretch from traditional products such as Red Hat Enterprise Linux and Red Hat Virtualization for physical and virtual data center environments, through to solutions for building and managing cloud architectures and for managing the entire lifecycle of applications within a hybrid cloud environment. Continue reading “Red Hat Needs a Market Message to Match Its Broad IT Solutions Portfolio”