MWC 2015: A Race for the Best Approach to Killer Apps

Charlotte Dunlap
Charlotte Dunlap

Summary Bullets:

  • MADP vendors roll out mobile applications to validate platforms.
  • Newer entrants challenge traditional forms of app development.

Showing off innovative mobile applications has become a way for vendors to validate the sophistication of their mobile app platforms. We saw SAP do this two years ago with its analytics-driven football league apps based on the SMP platform, and IBM and Apple have been showcasing their newest application collaborations founded on the IBM MobileFirst platform during this week’s Mobile World Congress. The partners expect to have 100 such advanced mobile applications by year-end. Continue reading “MWC 2015: A Race for the Best Approach to Killer Apps”