- IBM’s Apple partnership could provide an enterprise mobility case study
- IBM has honed four key MobileFirst solutions to encourage adoption/partnerships
We analysts like to say once emerging technology starts to take shape, it then becomes all about execution as far as how likely a vendor will succeed in the market. In the area of mobility IBM has put competitive differences aside over the past several months and established key partnerships with one-time rivals in order to meet customers as they look to embark on mobile app development projects. Other partnerships include SAP and Microsoft (SAP and Microsoft have just established a similar partnership).
Literally establishing offices down at the Cupertino Apple campus, IBM has been busy readying new mobile apps and solutions targeting potential Apple enterprise customers. The new partnership will inevitably provide a nice case study of enterprises looking to leverage mobility to improve/augment businesses.
Specifically, solutions being assembled by IBM Global Business Services (GBS) include comprehensive kits with reference architectures, APIs, process flows, and journey maps, along with sales kits which outline the most likely users and purchase decision makers within particular industries. IBM has completed its first 12 mobile applications stemming from the partnership and is working with its initial 50 customers. Further announcements around Apple solutions are expected in the coming weeks.
The partnership is not just a reseller/support arrangement, but a software engineering collaboration between the two companies, addressing backend integration, security, device/app management, and analytics around iOS and Apple technology.
In the company’s efforts to promote further partnerships/adoptions, during this week’s IBM Software Analyst Insights conference the company outlined a more concise MobileFirst product portfolio in an effort to better articulate four key solution areas: MobileFirst Protect, MobileFirst Solutions, MobileFirst platform, and MobileFirst ExperienceOne.