Big Insights Need Business Apps, Not Just Data Lakes

Brad Shimmin
Brad Shimmin

Summary Bullets:

  • If data is a natural resource, not unlike oil or coal, then why do companies let it pool and stagnate in data lakes, data warehouses and Hadoop clusters?
  • Instead, it should flow from these data refineries to both infuse and fuel everyday systems of record and engagement.

Having spent the last three weeks on the road, attending user conferences from Salesforce.com, SAP and IBM, I’ve learned two important things. First, sleep is a precious commodity, often hard to come by and truly something not to be wasted. And second, enterprise data is likewise as precious a natural resource that, like coal and oil, should not to be wasted. Of course, unlike true natural resources, data is anything but scarce, bubbling up from systems of record and engagement, flowing freely from server farms and permeating the ‘Internet of Things’ (IoT). Continue reading “Big Insights Need Business Apps, Not Just Data Lakes”