Leveraging Wi-Fi Location Can Creep Out Your Customers; Best Tread Lightly

Mike Fratto
Mike Fratto

Summary Bullets:

  • Privacy and increased location tracking of consumers is going to come to a head as consumer facing companies try to leverage location to enhance customer experience and drive more upsells.
  • Wi-Fi based location can be a useful tool, but in an ever increasing privacy sensitive climate, too much tracking can be a bad thing.

How much privacy would you or your customers be willing to give up for enhanced customer service? That’s going to be decided in the next few years as retailers, entertainment venues, and other public places implement more services based on Wi-Fi location. Whether you install a loyalty app on your phone or not, your presence is being logged, tracked, and mined more and more. Continue reading “Leveraging Wi-Fi Location Can Creep Out Your Customers; Best Tread Lightly”

UC Year in Review: Hosted Services and Mobility Lead in 2013

Cindy Whelan
Cindy Whelan

Summary Bullets:

  • 2013 UC announcements from service providers led with hosted PBX, UCaaS and mobility solutions.
  • UC options for SMEs grew as carriers focused on adding BYOD and contact center features to solutions.

U.S. Tier 1 providers AT&T, Sprint and Verizon began launching their Cisco HCS and Microsoft Lync-based solutions for U.S.-based large enterprises and multinationals in 2011, and in 2012, we began to see UC options emerge for U.S. medium businesses and small enterprises (companies with 50-500 employees, defined as ‘mid-market’ for the remainder of this post).  While there are many premises-based SIP trunking solutions in the market today, much of the activity in 2013 centered on expansion of hosted UC solutions and the addition of mobility and contact center capabilities.  Continue reading “UC Year in Review: Hosted Services and Mobility Lead in 2013”