- Tech vendors have been sending mixed and confusing messages to consumers about the cloud at every level.
- Surely, there must be a better way of marketing cloud offerings that separates consumer cloud services from IT cloud initiatives.
My position about the cloud from day one had nothing to do with hyping the ‘wonder’ of the cloud, focusing instead on the broader philosophical changes that cloud technologies bring to IT in general: for example, the elegance and simplicity of choosing whatever resources you need from a tidy little menu and having them available on demand. Reducing spin-up times from weeks to minutes, now that’s magic. I come from a computing background of building everything from scratch, because I am an old nerd and that was pretty much the only way to get things done, so I cannot help but be a rabid fan of elegance and simplicity. Of course, that degree of simplicity always has a price and we are paying that now in the form of competing standards and inconsistent terminology, making it difficult for IT managers and consumers alike to understand their options. Instead of making the conversation easier, this makes it more complex. Continue reading “The Cloud Is Out There… But Is It the Same to Everybody?”