Looking Back at MWC and the Importance of Partners
March 7, 2013 Leave a comment
- The enterprise mobility ecosystem, from operators to IT service providers to platform vendors for mobility management and security, is dependent on partnering to help each vendor position itself as a full enterprise mobility management (EMM) provider.
- In M2M, the fragmented ecosystem is often held up as an obstacle to growth. Partnering helps some with this fragmentation and adds to interoperability and end-to-end solutions development.
At Mobile World Congress, enterprise mobility providers announced diverse kinds of partnerships. Some key examples:
- Siemens Enterprise is now offering AirWatch MDM;
- BoxTone is taking on 3LM assets/partners to flesh out its portfolio;
- IBM launched MobileFirst, its own complete end-to-end EMM solution, and partnered with AT&T for its network APIs to enhance developer options for B2C apps;
- Red Bend and Samsung are collaborating in dual persona trials using Red Bend’s Type 1 hypervisor;
- Good and BoxTone are partnering to be able to offer customers a more extensive portfolio for MDM, containerization and operations management.
As for M2M, the ‘Connected City’ exhibit showed future scenarios for how M2M will change our lives and businesses, as well as our driving habits, but it also offered a view into the ongoing partnerships between operators and IT service providers (in particular IBM with DT and Vodafone with Accenture) to provide end-to-end solutions. Also of note was Ericsson and SAP’s partnership to add device and application management to Ericsson’s M2M SDP, giving the two partners a unique product with a more solid entrée to offer operators and their enterprise customers end-to-end M2M device and application management, as well as a leg up in the coveted data analytics space. Deutsche Telekom is also partnering with Qualcomm on a development platform that supports Java, with the potential for DT to add many development partners to work with M2M applications.
The role of partnerships in both enterprise mobility and M2M is extremely important. In the former, enterprises require more sophisticated solutions as they begin to use mobile apps in earnest but struggle with BYOD and multiple device OSs. In M2M, no one can do it all, as there are so many diverse vertical markets and a unique ecosystem that needs to cooperate and blend capabilities to get end-to-end solutions to market quickly.