Collecting customer opinions regarding your company’s service is crucial to monitoring company performance and improving levels of customer satisfaction and longevity.
The excessive use of surveys today is breeding customer fatigue and scorn for the companies that impose them on their customers at a rapidly increasing rate.
We all know that communicating with our customers is a critical part of good customer service. In my last blog, I discussed the importance of social media for capturing customers’ perceptions. Today, I will discuss proactive customer surveys as a means of measuring customer satisfaction. The use of post-interaction surveys has grown dramatically over the past few years. Surveys have become so important that two large contact center optimization software companies, NICE Systems and Verint Systems, have made acquisitions in the past year (Fizzback and Vovici, respectively) to boost their customer survey offering capabilities. Continue reading “Customer Surveys: Balancing Information Needs with Customer Survey Fatigue”→
The cloud services industry is beginning to blame IT for slower-than-desired enterprise adoption
SPs and suppliers should focus on winning over IT managers, not alienating them
Service providers selling, technology suppliers building and financial folks investing are all beginning to play the blame game when it comes to the migration of cloud services into enterprise environments. It’s been my position, along with many others in the industry, that wide scale, truly flexible, multi-supplier Whatever-as-a-Service (WaaS) is a very long-term proposition for mid- to large-sized enterprises. The list of reasons why is lengthy, with questions about security and compliance the most oft-cited, along with significant issues around legacy apps migration. Certainly usage of certain types of cloud services—particularly software-as-a-service (SaaS) offerings for functions such as HR administration and sales force automation—are selling briskly in all sorts of businesses, but especially at the lower end of the scale. And our own survey of 1,000 large enterprises shows that a very high percentage of IT shops are dabbling with cloud services to at least some degree. But dabbling it is—less than 5% of IT needs, in most cases—rather than investing heavily. Continue reading “Cloud Bullies Targeting IT”→