Defining Buzzwords: An Exercise in Futility

Brian Riggs
B. Riggs

Summary Bullets:

  • Don’t worry about how UC or collaboration is defined
  • Focus on what problems communications solutions can solve at your company

UC, collaboration, telepresence: Those are three of the big buzzwords in the markets I track as an analyst looking at business communications solutions. People – analysts in particular, but also executives and marketing managers – love to discuss endlessly exactly what they mean, precisely how they’re defined. But here is a secret: It doesn’t matter. Continue reading “Defining Buzzwords: An Exercise in Futility”