Summary Bullets:
• While rivals are aligned in stuffing their platforms full of GenAI features, they diverge when it comes to pricing those features.
• There is no easy answer as to whether GenAI features should cost extra — and not necessarily a right or wrong one.
When GenAI first arrived on team collaboration platforms, widespread fear was generated that hard-earned skills – and the employees that cultivated them – would be displaced. Those fears are softening as GenAI increasingly earns recognition as a tool that makes workers more productive. Mundane and time-absorbing tasks (such as generating meeting recaps, composing emails, and scheduling meetings) are outsourced to GenAI, allowing workers to focus on high-priority activities and increase their value to their organizations. Productivity enhancements have been delivered largely through a proliferation of virtual assistants involving every major competitor (e.g., Microsoft Copilot, Cisco AI Assistant in Webex Suite, and Zoom AI Companion).
Continue reading “The Price is Right – Or is It?”
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