Summary Bullets:

• Wholesale MSP: VirtualPlatform will join a growing trend of Aussie companies white labeling ICT services to MSPs, leveraging APIs for automation of some services.

• Mid-Market Play: This approach, while not new, benefits from improved automation and has seen success in the mid-market – something larger telcos may want to replicate.

This week, a new competitor in the Australian MSP space, VirtualPlatform, announced its official launch. However, rather than compete directly with other MSPs, the company plans to function like a wholesale platform for other MSPs, opting for a 100% channel play. The company plans to offer voice (SIP/CTS), connectivity (services form nbn, Telstra, and AAPT), Microsoft365 licensing, cloud and data center infrastructure-as-a-service, backup-as-a-service, DNS and SSL for webhosting, SMS services, and a fax-to-email service.

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