Summary Bullets:
• Without a transparent commitment to data integrity, tech companies – and, increasingly, all businesses – will struggle to retain customer trust.
• ‘Digital trust’ goes beyond customer personal data protection, however, extending to trust in fundamental data integrity in all digital interactions.
As just about every tech company embraces artificial intelligence (AI), machine learning (ML), and data analytics to take advantage of the long-term trend of digital transformation, digital trust has emerged as a key issue for consumers and enterprises – and for the tech companies themselves. The idea is that today’s increasingly data-centric world is only possible with transparency and trust, and that trust and security in digital business models is a fundamental requirement, and not optional.
Continue reading “Digital Trust is Key to Today’s Data-Centric Business Models”
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