Enterprise Mobility Services Portfolios Advanced Significantly in 2020

K. Weldon
K. Weldon

Summary Bullets:

  • In 2020, mobile operators updated enterprise mobility portfolios with new or enhanced private network services, RCS-based business messaging, first responder capabilities, and vendor-agnostic approaches to UEM and global managed mobility.
  • While 2020 5G rollouts were also a key focus, their value to the enterprise will play out more visibly in 2021.

GlobalData has completed its annual report on the global enterprise mobility offerings of leading mobile operators, including profiles of AT&T, BT, Verizon, Deutsche Telekom, Orange Business Services, Verizon, and Vodafone as well as analysis of key industry trends. For the full report, click here.

Enterprise mobility services are sometimes viewed as a commoditizing market, with services such as unified endpoint management (UEM) and device lifecycle management delivered by most operators with similar capabilities. However, it remains an important portfolio for drawing and maintaining SMBs, large domestic customers, and MNCs that leverage mobile devices for their employees, not only as a communication tool but also as a convenient handheld computing device, with access to files and applications that they need to do their jobs well. The market remains competitive, and in 2020, mobile operators continued to launch new services and enhance capabilities of their core portfolio elements. While 5G rollouts to consumers and enterprises will also prove important to future B2B use cases, it may take another couple of years before 5G fundamentally changes these portfolio offerings. In 2020, the majority of operator announcements were in the categories of: private wireless networks, platform updates for UEM and device lifecycle management, or advanced vendor and carrier-agnostic support options for MNCs.

The following list highlights new services or enhanced capabilities that were launched in 2020.

  • AT&T partnered with Nokia and Ericsson to offer private cellular network solutions over CBRS, with end-to-end industrial-grade capabilities for businesses. It also announced an alliance with Braidio to power mobile applications by adding voice, messaging, chat, and video capabilities through APIs, as well as a collaboration with Cradlepoint to bring end-to-end gigabit LE and 5G wireless WAN solutions to enterprise and public safety customers.
  • BT launched BT Halo for Business, a converged fiber broadband, mobile, and digital phone line bundle for micro-businesses. It partnered with Google to bring RCS messaging to businesses. In 2020, it also focused on public 5G rollouts as well as private networks, with trials and commercial deployments in place.
  • Deutsche Telekom focused on private wireless networks, advanced IoT deployments, support for Industry 4.0, and an alliance with Ericsson for campus industrial networks as key enterprise mobility initiatives in 2020. It also now offers Wandera mobile data (threat) management and NetMotion for mobile persistence management, and it partners with cloud-based application providers such as Expensya for productivity solutions.
  • Orange Business Services launched a specially adapted ServiceNow solution for managing mobile services. By integrating (e-bonding) the customer ITSM with Orange’s ServiceNow platform, customers can digitize and out-task processes to improve end-user experience and reduce operational costs. Orange continues to advance its supplier-agnostic Multisourcing Service Integration (MSI) approach to managed mobility to help MNCs deal with the complexity of contract management, SLA reporting, and performance and cost management.
  • Telefonica maintains its main UEM suppliers IBM and VMware, but in 2020, it moved towards a vendor-agnostic strategy, adding Microsoft Endpoint Manager and MobileIron. Telefonica now positions its managed mobility services and digital workplace services as key levers in transformation projects, with the flexibility to meet the demands of different sectors, leveraging its expertise in IT and mobile solutions.
  • Verizon announced an alliance with Nokia to launch private wireless networks in Europe. Verizon also launched Group First Response, an LTE-based push-to-talk solution which expands on LMR capabilities by allowing users to talk, text, and stream live video. In collaboration with Apple, Verizon offered a ‘Global Enterprise 5G Fleet Swap’ for the iPhone 12 lineup.
  • Vodafone made progress on a platform update for device lifecycle management: it added support of ruggedized devices, laptops, and peripherals; expanded the service geographically; and enhanced integration of DLM with Vodafone Telecom Reporting. Vodafone also launched a new proposition, the Vodafone Business Remote Working Solution, which brings together connectivity, devices, collaboration, and security as an end-to-end bundle.

While 2020 saw solid evolution in portfolios, enterprise mobility has been energized by the advent of private wireless network opportunities and by the launch of 5G, which – along with multi-access edge computing – will have the power to enable innovative solutions that power high-bandwidth, low-latency use cases of the future.

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