What Enterprises Can Expect from Enterprise Mobility Services Providers
November 10, 2016 Leave a comment
- Current Analysis’s recently updated reports on global enterprise mobility services providers show relatively static portfolios.
- There were some notable exceptions, with some providers focused on new business tariffs, network upgrades, and security enhancements, along with portfolio restructuring to add simplicity.
In October, Current Analysis updated its profiles on the leading global enterprise mobility services providers, including both operator-led or operator-affiliated companies (AT&T, Verizon, Vodafone, DT/T-Systems, BT, Orange Business Services, and Telefonica) and IT service providers (IBM, CSC, HPE, and Accenture). While some aspects of these providers’ portfolios have been stagnant (or stable, depending on one’s interpretation) over the last six months, two things stand out. First, while portfolios may not have not changed dramatically, this does not imply that service providers believe there are limited growth opportunities in the market; and, second, for those companies that did add new services or restructured their portfolios, differentiation is important. As a result, pricing or service elements may need recrafting to meet customer needs more effectively and competitively.
A sample of new services and capabilities follows:
- AT&T launched new business data plans for SMBs/mid-market companies, which provide zero overages and rate plan simplification. It cut its plan options from 178 to 11. AT&T also launched Dynamic Traffic Management, which gives enterprises and public safety entities the power to prioritize critical business applications. Customers can maintain class of service (CoS) from an AT&T VPN through the 4G LTE network.
- Verizon enhanced its EMM strategy with device diagnostics for Android smartphones and tablets as well as broadband hotspot management. It also added a hosted software management service for smartphones/tablets and IoT devices, providing scheduled firmware and software updates and status monitoring. It is curating a catalog of third-party solutions to enhance customer value including EMM, secure messaging, mobile forms, productivity suites, mobile lifecycle management, and other enablers.
- Vodafone launched a refreshed, globally consistent device lifecycle management service, enhanced via a partnership with global distributor Ingram Micro and featuring new device leasing options. It has also launched a new Consulting and Managed Services group, bolstered by the integration of 200 employees from Bluefish.
- BT is expanding its range of operations to take advantage of its integration with EE, including a new focus on enterprise EMM. In addition, its standardized consulting framework now helps customers identify business issues, benefits, and priorities and provides a detailed ‘health check’ and assessment of mobile contracts, tariffs, inventory, and usage data.
- Orange has reinforced its service management capabilities with dedicated resources in Europe and Mauritius to offer 24/7 support, industry certifications, MDM/M2M process alignment, and links to the Orange Business Services CSO organization for a unified service experience. This includes dedicated mobility project management, incident reporting for MDM and M2M/IoT customers, and continual performance monitoring such as monthly SPI/SLA reports.
- Telefónica is revamping its enterprise mobility portfolio, including its productivity, security, and managed mobility offerings. TEM services include new intelligence reports, billing reconciliation and professional services, and a new ‘TEM-lite’ offer for employees powered by Brazilian provider Navita. Telefonica has also developed a new platform that can manage multiple MDM platforms and provide new reporting options.
- DT/T-Systems has focused on its mobile security portfolio with a revamped security proposition that goes across applications, devices, network, and backend data, with tailored solutions for different employee segments and specific company and information requirements. It is also leading work on zero outage operations following a commitment to allow customers to break their contract without penalties in the event of a serious outage.
- IBM is expanding MaaS360 availability in the U.S., Germany, Singapore, France, and India, in order to better address local data privacy requirements. IBM also expanded and standardized its privacy and mobile security consulting offers, adding deployment packages and workshops for training, ‘health check,’ mobile strategy, governance, configuration, testing, and new tiered packages: essential, deluxe, premiere, and enterprise.
- HPE restructured its enterprise mobility portfolio to highlight the depth and breadth of its capabilities and make it easier for the customer to understand its offers. The company launched new services in: analytics, identity management and data protection, mobility management (with new capabilities for Windows 10 environments), collaborative wireless networks (focusing on Aruba-powered WLANs), digital user experience, and intelligent workplace support.
Clearly, there remain avenues of differentiation and new service opportunities in enterprise mobility. At the same time, the themes of simplification and portfolio restructuring point to the need to streamline, clarify, and focus offerings more effectively, often reducing redundancy and rationalizing service options that may be less profitable and more commoditized.