
Summary Bullets:
- The true value of data is not the data itself, the ones and zeros, addresses, and phone numbers. Its real value arises only when you receive timely answers to meaningful questions.
- The trick is getting close enough to that data to understand more clearly what the data represents — that is, the actual reality described by but hidden away within data.
There is a great book by Douglas Hofstadter titled Godel, Escher, Bach, in which the author describes a fictional machine capable of using Fermat’s Last Theorem and something called the “mathematics of acoustico-retrieval” to recreate an original musical performance by J.S. Bach as played hundreds of years earlier. Do the math right and you can literally hear Bach himself playing on his harpsichord! Obviously, this is complete fiction, but don’t we attempt the same feat when we use analytics tools to pluck business insights out of the boundless data that permeates and surrounds each enterprise? Continue reading “Effective Analytics Needs Infrastructure Players to Leverage the Gravity of Data”


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