- The last couple of years have brought increased visibility to “the cloud,” driven in part by the economic environment.
- Cloud and hosted models have some similar elements; some marketers use the terms interchangeably, adding confusion to the market.
Over the last several years, the communications marketplace has been inundated with news of “cloud” services, offering businesses the promise of cost savings in a challenging economic environment. It has been difficult to find a news article or press release from a service provider touting its latest unified communications offer without the word “cloud” in the headline, or at least in the body of the release. Some services previously referred to as hosted are being rebranded as cloud-based; marketing collateral sometimes uses the terms interchangeably, further muddying the waters. Continue reading “What’s in a (Cloud, Hosted) Name?”