When Vendors Attack

J. Caron
J. Caron

Summary Bullets:

  • Vendors sniping at each other is nothing new – it’s just business
  • Increased competitiveness cannot be a bad thing for IT buyers

Who out there really could be offended by Cisco’s recently launched attack campaign on Juniper? Well, Juniper of course—but Juniper is a massively successful multi-billion dollar company perfectly capable of handling itself in such matters. My view is that pointing out competitor deficiencies—real or imagined—is part of the process; indeed, a healthy part of the process if done above board and within legal parameters. It’s a sign of heated competition and fear, and as we all know there is fun in fear. In this case, the fun comes from suppliers slapping each other silly, decreasing development cycles while increasing pricing pressure – you know, generally making the world a better place for IT and networking buyers.

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