Where Are All the U.S. B2B MVNOs?

Kathryn Weldon
Kathryn Weldon

Summary Bullets:

  • U.S. mobile operators can charge SMBs and enterprises high prices for business services, as B2B pricing is custom and there are few alternative carriers.
  • A few resellers bundle fixed and mobile services; B2B MVNOs with an array of pricing options and value-added services are hard to find.

AT&T, Verizon, Sprint and T-Mobile have the luxury of being considered the only serious choices in the U.S. for quasi-ubiquitous wireless coverage, access to international roaming services, handset sales and value-added services for businesses. Enterprise pricing is also highly customized and does not have much to do with the list prices available on the carriers’ standardized price sheets. There are a handful of wireless resellers and MVNOs (such as Cbeyond and Granite) that have added wireless plans and devices to fixed services offers for SMB bundles. However, it is hard to find pure-play B2B MVNOs that are serious alternatives to the big four. Continue reading “Where Are All the U.S. B2B MVNOs?”

Mobile Operator M2M App Development Strategies

Kathryn Weldon
Kathryn Weldon

Summary Bullets:

  • Mobile operators do not usually build M2M apps from scratch. Building custom solutions is expensive, doesn’t scale and is not really in most operators’ set of core competencies.
  • So how do operators ensure a robust portfolio of M2M solutions across multiple verticals and use cases?

We asked several mobile operators about their M2M application development strategies and partner ecosystems – do they have a formal program to find and seed ecosystem partners? How many partners and what kind of partners have they brought in? How successful have they been with their approach?

Continue reading “Mobile Operator M2M App Development Strategies”

U.S. Mobile Operators Fall into Two Camps, Relating to Target Segment

  • Kathryn Weldon
    Kathryn Weldon

    After completing our bi-annual set of enterprise mobility briefings from the four major U.S. mobile operators, it is clear to Current Analysis that they are separating into two “camps”

  • AT&T and Verizon (while also having SMB and mid-market product strategies) have their eyes primarily focused on the enterprise, and increasingly, the MNC; Sprint and T-Mobile may dabble a bit in all segments, but now state overtly that their sweet spot is the SMB and mid-market customer

All four major U.S. mobile operators can theoretically attract business customers of all sizes and verticals, including MNCs with U.S. operations. While perhaps it has been obvious all along, however, Sprint and T-Mobile are now very clearly stating that they are really targeting the SMB and mid-market customer. They may attract an enterprise here and there but these deals are more opportunistic. Making this clearer is actually helpful – it is not fair to judge Sprint and T-Mobile against AT&T and Verizon for successfully drawing a large enterprise or MNC customer base. Sprint and T-Mobile lack not only the fixed line infrastructure (although Sprint still has a global MPLS network and offers U.S. wireline services such as Ethernet and IP VPNs) but they lack the resources relating to large managed and professional services groups, significant hosting infrastructure, global sales personnel, giant global data centers, managed security services, deep vertical expertise, consulting etc.). In fact Sprint and T-Mobile are proud of this positioning. T-Mobile’s disruptive ‘Un-carrier’ strategy centers around the shaking up of the industry with programs that include the removal of annual contracts, the end of global roaming charges, free tablet data, paid-off ETFs from other carriers, and a growing set of innovative price plans and services. Both Sprint and T-Mobile still offer unlimited data plans and Sprint is building out not only 4G LTE, but its own superfast version that leverages its three spectrum bands. Continue reading “U.S. Mobile Operators Fall into Two Camps, Relating to Target Segment”

M2M Alliances Look to the East

Kathryn Weldon
Kathryn Weldon

Summary Bullets:

  • Vodafone announced this week that it was partnering with NTT DOCOMO for M2M opportunities. The Japanese operator is also part of the M2M World Alliance made up of many operators that use the Jasper Wireless service delivery platform.
  •  According to the GSMA, while North American and European together generate 46% of connections, the Asia-Pacific region was responsible for 42% of global M2M connections in 2013 (with China alone generating 27% of global traffic).

A lot of M2M alliance activity centers around Asia-Pacific these days, with NTT DOCOMO, SingTel and Telstra part of the M2M World Alliance and SoftBank the newest member of the Global M2M Alliance founded by Deutsche Telekom, Orange and TeliaSonera. The Bridge Alliance, made up of Asia-Pac mobile operators offering multi-country mobility services, also recently disclosed it was expanding into M2M. Telefonica and China Unicom have been going to market together for M2M since 2011. In addition, Telenor and KDDI announced an M2M partnership last week. Interestingly, some of the largest operators such as Vodafone and AT&T had not formally disclosed M2M partnerships that provide expanded footprint for M2M MNC deals (as well as joint certification and formal escalation processes). However, this week, Vodafone formally expanded its M2M initiatives in Asia-Pac with a deal with NTT DOCOMO. Continue reading “M2M Alliances Look to the East”

Sprint Reveals “Disruptive” Business Strategy, but Does It Differ from Competitors?

Kathryn Weldon
Kathryn Weldon

Summary Bullets:

  • After its acquisition by SoftBank, Sprint had been pretty quiet regarding its business services and strategies.
  • It’s questionable how different Sprint’s new sales and marketing organization, and new approach to business services is from competing operators.

In a recent briefing to the analyst community, Sprint opened up about its plans for the business market. It has had a new B2B team since fall 2013, which includes corporate liable sales of embedded products, cards, handsets, tablets, M2M, as well as business-focused wireless and cloud services. It also divides the Fortune 1000 regionally into Eastern and Western U.S. companies. Sprint’s aim is to be disruptive: it used to sell based on technology and “speeds and feeds”, but found that this approach didn’t work and now is selling solutions instead. The company conducted focus groups to find out what keeps CIOs up at night; it came up with three key issues and their associated solutions. Continue reading “Sprint Reveals “Disruptive” Business Strategy, but Does It Differ from Competitors?”

Live from Axeda Connexion: M2M Enthusiasm Tempered with Reality

Kathryn Weldon
Kathryn Weldon

Summary Bullets:

  • This year’s Axeda Connexion conference featured presentations and booths showing Axeda solutions, offerings from its partners and other M2M ecosystem players, and case studies from customers (i.e., enterprises that have deployed M2M solutions).
  • While enthusiastically promoting M2M, the event was balanced, offering examples of obstacles as well as opportunities.

This year’s Axeda Connexion conference, held in Boston on May 5-8, was put on by one of the industry’s most established and well-known M2M application platform providers and was (as it always is) chock-full of insights, stats, tidbits of interesting information and, best of all, actual enterprise customer stories. The event (which included about 600 attendees) featured many presentations by Axeda itself, including a technical track on the latest enhancements to its platform. It also included presentations and panel discussions with major operator partner AT&T, often together with its new M2M customer, Emerson, which took advantage of the Axeda platform when developing its ‘smart cart’ connected healthcare solution for hospitals. While many M2M events are heavily ‘supply-side,’ Axeda always showcases its customers, who provide real-world and detailed examples of successful deployments. Axeda Connexion is also one of the few M2M events that has a good sampling of enterprises in attendance which may be already planning or running M2M deployments. Every year, Axeda also adds a new level to its iconic diagram of the different stages of M2M; this year, it delineated level number 10, described as ‘harmonization,’ a level at which nations and governments will share data beyond country borders to help solve global problems (think ‘saving the rainforest’ or finding Malaysia Airlines flight 370). Continue reading “Live from Axeda Connexion: M2M Enthusiasm Tempered with Reality”

Are There Still Differentiators in Managed Mobility?

Kathryn Weldon
Kathryn Weldon

Summary Bullets:

  • Current Analysis was recently briefed by seven mobile operators on their latest managed mobility services.
  •  While their portfolios have many elements in common, there remain a few key differentiators.

Every time Current Analysis completes its updates on the global managed mobility services market, there are a number of service elements or sound bites with which to position portfolios that sound increasingly similar. For example, all operators now have several platform options for mobile device management, and most are also leveraging the mobile application management and enterprise app store functionality (and increasingly the app-wrapping or other form of containerization) of their platform partners. Most operators also still offer TEM; a few have MEAP platforms offered as a service while others offer sets of pre-built mobile apps; yet others will do end-to-end mobile application development. Mobile security also has some variation, as some operators view their MDM services as synonymous with their mobile security offerings while others offer a continuum of add-on security capabilities and software partner add-ons or do a lot of custom mobile security engagements. As for positioning, there remains a common view of the near future where, at least as an option, all managed mobility elements are multi-carrier, are offered from the operator’s cloud, and have been integrated into the same service, with a common UI and with all elements viewable and manageable from the same portal; there is also sharing of all data from each service in a shared database to be able to do more analytics and even real-time analysis of usage. Many operators have done some of this kind of integration or plan to do so. Continue reading “Are There Still Differentiators in Managed Mobility?”

M2M MVNO Update: Going Up the Value Chain

Kathryn Weldon
Kathryn Weldon

Summary Bullets:

  • Back in the olden days (2000-2007), there were close to a dozen M2M connectivity aggregators that were the primary companies selling M2M connectivity to businesses.
  • The market has changed substantially, with the mobile operators selling mostly direct, but many of the original set of MVNOs are alive and well and going way beyond connectivity to stay relevant.

When M2M first became a recognized market for cellular connectivity in the early 2000s, operators saw it as a wholesale opportunity, letting MVNOs sell to business customers, especially for small-to-mid-sized deals.  In those days, the primary use cases were sensor data collection, machine automation, fleet management, home security monitoring and some cellular point-of-sale and ATM connections.  Satellite service providers were also in the mix, collecting data from far flung or ‘hostile’ remote locations.  In 2005, there were about a dozen cellular connectivity aggregators/MVNOs (several of which claimed from the beginning that since they owned their own network elements, they weren’t really MVNOs, but carriers, which is technically true).  The big ones were Jasper Wireless (no longer an MVNO), Wyless, Aeris.net, RACO Wireless, Kore Telematics, Numerex, Orbcomm and Jazz Wireless. Continue reading “M2M MVNO Update: Going Up the Value Chain”

Almost Live from Mobile World Congress: IBM and AT&T Collaborate on Smart Cities

Kathryn Weldon
Kathryn Weldon

Summary Bullets:

  • Mobile World Congress is energized and energizing this year, with many announcements relating to enterprise mobility and M2M.
  • Among them was IBM and AT&T’s alliance to go to market together in specific verticals in M2M – initially, city governments and midsize utilities.

Municipalities and mid-size utilities are two vertical segments that are hard to “crack”. So-called “smart city” deployments include some really interesting use cases such as traffic management, public safety/surveillance, mass transit, utility and parking management, garbage collection, and venue/event management. In theory, cities could benefit greatly from technologies such as M2M that can bring about process improvement point solutions. They could also benefit from running analytics from collected and crowd-sourced data housed in a central database, for example to identify patterns that could improve city management, reduce costs and even generate revenues. While it sounds like there could be a solid ROI for these kinds of deployments, most municipalities in the U.S. and around the world are budget strapped. Many of the department heads that might benefit from this sort of knowledge are not tech savvy when it comes to deploying M2M and running meaningful analytics on collected data. Continue reading “Almost Live from Mobile World Congress: IBM and AT&T Collaborate on Smart Cities”

Verizon M2M Roundtable Showcases a Solid Strategy and Industry Momentum

Kathryn Weldon
Kathryn Weldon

Summary Bullets:

  • Verizon treated analysts to a one-day roundtable at its Innovation center for M2M in Waltham, Massachusetts on February 11
  • Executives provided information and insights on the carrier’s specific vertical industry initiatives and traction, and analysts toured the facility to view a broad range of M2M solutions across industries and use cases.

Verizon’s analyst roundtable on its Connected Solutions business was an unusual opportunity to learn in depth information on its key areas of focus for M2M. Specific sessions covering its top vertical markets (i.e., utilities, healthcare and automotive telematics) not only provided analysts with a better understanding of these markets, but also supplied proof points to generate a favorable impression of Verizon’s initiatives, strategy and market traction within each vertical and in the overall M2M market. Continue reading “Verizon M2M Roundtable Showcases a Solid Strategy and Industry Momentum”