Aussie Broadband Unveils ‘Look to 28’ Strategy, Eyeing Growth in the SMB and Enterprise Market

B. Swan

Summary Bullets:

  • Aussie Broadband has set itself a very ambitious growth target in a market that continues to be hypercompetitive and has further consolidation ahead.
  • Changes in technological advancements, the rise of cloud, and commoditization of connectivity has contributed to Australian enterprise segment consolidation over recent years.

Australia’s Aussie Broadband has unveiled its ‘Look to 28’ strategy at its investor day, outlining its bold vision for the company’s growth and diversification over the next three years. Aussie’s strategy is focused on improving its operational efficiency, growth, strategic investments, and disciplined capital management. It is underpinned by a six-pillar technology plan, emphasizing security, transformation, and innovation. The company has set an ambitious growth target, which will see it strive to see revenue growth of 35% through 2028 to AUD1.6 billion ($1 billion). While this announcement from Aussie Broadband is ambitious, the company should be ready to expect to experience some headwinds as the Australian telecommunications market continues to be competitive and with further consolidation on the horizon in the business, enterprise, and government segments in the near-term.

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