Summary Bullets:
• Identifying the most valuable enterprise customers is a challenge, but in a highly competitive world, service providers must exploit smarter segmentation to survive and thrive.
• One-size-fits-all targeting based on number of employees is easy, but complacent. Growth comes from identifying small and medium-sized businesses that are the 10% driving productivity.
UK government number crunchers for the Office for National Statistics (ONS) have found that ‘the most efficient 10% of businesses were responsible for 63% growth in UK labor productivity between 2011 and 2019 (1998-2007: 49%).’
Continue reading “Time to Move to Smart Enterprise Customer Segmentation”
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