The Desktop is the New Mobile…or at Least it Should be

Brad Shimmin
Brad Shimmin

Summary Bullets:

• The ideal of a mobile-driven enterprise again dominated the conversation at this week’s Salesforce.com user conference with native iOS apps leading the charge.

• But wait – isn’t the good ol’ desktop browser in truth our most mobile, most consistent development mobile platform?

The ideal of a mobile-driven enterprise again dominated keynote and hallway conversations at this week’s Salesforce.com user conference, with iOS leading the charge. The goal of course is to build an engaging user experience using the low-level power that can only come from a fully native client application, written for each of the two dominant mobile platforms – i.e., Google Android and Apple iOS. The trouble of course is which rendition of those dominant platforms are we talking about? With iOS, we have a handful, thanks to its closed nature. In contrast, Android’s open nature has spawned more than 18,000 distinct Android devices currently running one or another of the many versions of Android itself (according to a recent Open Signal research report).

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