- Go-to-market decision makers within an enterprise are likely to favour solutions that treat voice as an application.
- IT managers, whilst acting as enablers for the rest of the business, should not automatically assume that the cloud holds all the answers.
The maturation of cloud platforms has, rightly, been cited as a primary contributing factor for the increased uptake amongst enterprises of unified communications (UC) solutions. However, for voice services, the PBX is still (at least for the moment) king. What is changing, though, is that the PBXs being deployed are now very commonly ‘soft’ PBXs. A number of smaller IP voice solution providers are reporting a significant uptick in the soft PBX sales, primarily virtualised on Linux, VMware or Microsoft Windows Hyper-V platforms. So, what is driving this change and why should enterprises consider a soft PBX over a pure cloud solution?