- Vodafone has demonstrated a clear intent for its enterprise and carrier services groups and is seeking to combine a strong wireless position (solutions, M2M, security and analytics) with on-net fixed line services, data centers and cloud solutions. The logic is sound; however, the execution and deployment tactics for Asia-Pacific are less clear (outside of executive management).
- The complexity of integrations (C&WW) into its network operations as well as the broader spread of wireless partners for solutions delivery across Asia-Pacific creates a potentially unwieldy mass in the short term. Brand recognition too in many Asia Pacific markets is not as robust as compared to Europe, India and, dare I say it, Australia. All three sides of the triangle – infrastructure, services and go-to-market activities – will require intense execution focus to ensure Spring does not turn to a Winter of (Customer) Discontent.
Over two days in London in November 2013, Vodafone laid out its plans for future growth in its enterprise and carrier services groups. A common mantra over multiple presentations invoked the importance of both Asia-Pacific and the Middle East & Africa to the group’s future success. Both regions were highlighted as key priorities and investment points of focus as the company aims to present VGE as an integrator of communications networks by 2017. The operator is building capabilities around its Vodafone Red mobile tariffs, the HCS-based Vodafone One Net for Global Enterprise, Microsoft Lync, network services, M2M and hosting solutions (both data centers and cloud-based contact centers). Continue reading “Oh, You Tease, You: Vodafone Provides a Glimpse into Its Asia-Pacific Enterprise Goals”