- A local touch and customer centricity are benefits of sourcing office network and communications needs from a reseller as opposed to buying directly from a traditional telco.
- Service providers have dedicated teams and product ranges that are specifically designed to help channel and reseller partners sell into the diverse SME market.
Several major telcos have special divisions dedicated to wholesale market strategies. These teams take existing enterprise services and white-label them, or develop their own wholesale tailored solutions, in order to sell onwards to channel partners. In the UK market, Colt, TalkTalk Business, Vodafone Carrier Services and BT Wholesale are all classic examples. These providers’ wholesale portfolios have evolved beyond basic connectivity to include hosted UC and collaboration, contact centres, data centre services such as collocation and hosting, IP/Ethernet VPNs and growing ranges of cloud computing. The wholesale carrier services market environment is very competitive, which is a good thing for both third-party resellers and customers, because products need to offer price and performance benefits to survive. The efforts that carriers make to gain traction with their resellers may include e-bonding of systems so that the reseller can obtain accurate price quotes and provisioning timescales, as well as dedicated support and integration teams to help the SI or reseller implement solutions. Colt, for example, has invested heavily in automation systems for its network and data centres with a central objective of better supporting platforms for its indirect sales partners. Continue reading “Advantages and Benefits of Looking to SIs and Resellers for Network and Cloud”