Interop 2012: Attendance Improved, Vendor Excitement, Energy High

M. Spanbauer
M. Spanbauer

Summary Bullets:                

  • Interop attendance and vendor participation are often a bellweather for interest across much of enterprise IT
  • Several strong announcements once again highlight the importance of this show to vendors and the anticipated press and customer reaction

The weather is nice, the Mandalay Bay is busy, the Eye Candy lounge is once again packed in the evenings which all point to one thing: Interop is back in Vegas.  Over 350 vendors are demonstrating on the trade floor this year and the pitches appear to be well attended.  Additionally, the various technology and business tracks are also nearing capacity for the most part, which indicates significant buyer interest.  For the most part, it looks like the show is regaining its glory with new management and the associated benefits of some economic recovery.

HP and F5 announced a new partnership that focuses on a data center solution to enable rapid application deployment, Huawei announced a number of new data center products, including a tremendously powerful new core switch, Alcatel-Lucent delivered another proof point for its Application Fluent Network offering with 40G for its data center platforms, and Avaya provided a strong proof point in a VENA architecture reference in EMEA.

The big question is whether the leads generated from this show will net real ROI or if it’s more of a thought leadership and knowledge sharing venue.  Brocade and Aruba are notably absent and several others are more diminutive than in years past.  Regardless, several messages and themes are emerging which Current Analysis will share in a webinar series later this month.  Look on the Current Analysis website for details and to register.

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