
Summary Bullets:
- Vodafone’s data analytics strategy continues to focus on both internal and external opportunities to harvest data (including aggregated, anonymized customer data) for increased efficiency and monetization.
- Its update briefing for analysts was notable more about its progress in the latter.
Vodafone provided an update to analysts on its big data and advanced analytics activities, which are focused both on internal data optimization for Vodafone’s own business outcomes and on external data for use in products and solutions. The briefing also included three demos: an internal solution for intelligent pricing as well as customer solutions for visitor traffic analytics and IoT connectivity analytics. Continue reading “Vodafone’s Data Analytics Update: Clear Traction as Focus Moves to Executing on Strategy”
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